Depending on the type of business you run – whether if you are a shop owner or sell goods online (or both) – there are several ways you can use Nembol to improve your online presence and ease your product listing tasks.
Nembol recently released the Web version of our market-defining multi-channel mobile app. Before doing so, we of course ran a little market analysis. We here summarise it for the public, as we thought it may help retailers make up their mind on what system to pick.
In this article we'll go through the main aspects that impact the e-commerce conversion rate of a consumer brand's online store, and how to consider them for having a profitable return on investment and increase sales.
Large online retailers and marketplaces typically have a higher conversion rate than brands' online stores. Therefore, focusing on customer engagement and brand positioning might be more rewarding than bidding on PPC.
Let's take a look at Pinterest's recent 'One-tap' promoted Pins, and all the features available on the platform that help retailers increase their products visibility, the traffic to their product listings, and ultimately to boost online sales.