Amazon seller guidelines highly suggest to describe your products with bullet points. This is more important than the extended description. Nembol just released a function to make it easy for sellers extracting their Amazon bullets from their existing descriptions, as well as writing them from scratch or formatting them in Nembol. Let’s see how.
If you are logged in to Amazon on Nembol, you will see one additional field in your product card: Amazon Bullets (see screenshot)
If you import an HTML description from WooCommerce or eBay or Shopify or PrestaShop with its HTML formatting, Nembol will automatically populate this Amazon Bullets field with all HTML bullets it will find in your product description and short description (WooCommerce has 2 description fields).
Some points worth pointing out:
Nembol will only extract bullets correctly formatted in your HTML, i.e. every <li></li> item within a <ul></ul> unordered list.
If you have no bullets in your descriptions, or you have them and they are not correctly formatted, you can still write bullets ex-novo in Nembol, or copy-paste portions of your description.
This additional bullets will not mess up with your original description in the source channel or in the other channels you connected and published to with Nembol.
You have to format your bullets in Nembol as bullets, by using the embedded editor.
IMPORTANT: Amazon only accepts 5 bullets: you have to delete everything else in the Amazon Bullets field before trying to publish, or you’ll get an error.
If you are new to Nembol, feel free to try it for free for up to 14 days.
Let us know what you think, and write us below, or in the in-app chat in case you had any needs, questions, or curiosities.