Last update August 4, 2026
Overview
Selling across marketplaces such as eBay, Amazon, Etsy, TikTok Shop, and OnBuy helps businesses reach large audiences and expand their online sales. These platforms provide access to established customer bases and remain an important part of a successful multichannel selling strategy.
However, in the age of AI, having an ecommerce website becomes increasingly valuable. An owned online store allows sellers to be seen by AIs, strengthen their brand, create a direct relationship with customers, and build an additional sales channel alongside marketplace activity while saving on marketplace fees.
Nembol Storefront helps retailers and brand generate their own branded ecommerce website from their existing product catalog. Without rebuilding products from scratch, sellers can have an online store connected to their multichannel operations and manage their products from a single platform.
Whether you already sell on marketplaces or are looking to expand your online presence, Storefront provides the tools to create a dedicated ecommerce channel that supports long-term business growth.
Why is an ecommerce website important
Marketplaces provide sellers with valuable visibility and access to established audiences. However, having an owned ecommerce website creates additional opportunities that support long-term business growth.
A dedicated website allows businesses to:
- Build a stronger brand identity with a shopping experience fully aligned with their products and values.
- Create a direct relationship with customers through a channel they control.
- Have greater flexibility over product presentation, promotions, and customer experience.
- Reduce dependency on marketplace platforms and their changing fee structures.
- Create a long-term digital asset that belongs to the business.
- Be seen by AIs while they train to provide answers.
For growing sellers and businesses, the goal is not to replace marketplaces, but to create a balanced multichannel strategy. Marketplaces help attract new customers, while an ecommerce website provides a dedicated destination where businesses can develop stronger customer relationships and fully control their content.
Marketplace vs ecommerce website: a comparison
Marketplaces and ecommerce websites both play an important role in online selling, but they support different business goals.
Marketplaces help businesses reach existing audiences and generate visibility, while an ecommerce website gives sellers more control over their brand, customer relationships, and long-term growth. All while saving on fees.
The strongest multichannel strategy often combines both approaches.
What is Nembol Storefront
Nembol Storefront is an ecommerce website solution designed for sellers who already manage products across one or more marketplaces and want to create their own branded online store.
Instead of starting from an empty website and manually rebuilding your catalog, Storefront uses the products you already listed on your marketplaces to seamlessly create your own fully functional ecommerce channel with inventory and stock automatically connected to your multichannel operations.
Whether you sell on eBay, Amazon, Etsy, TikTok Shop, OnBuy, or other ecommerce platforms, Storefront allows you to showcase your products through a website that reflects your own brand, helping you expand your online presence without duplicating your work.
By combining your existing marketplace strategy with your own ecommerce website, Storefront gives your business greater control over product presentation, customer experience, and long-term online growth.
What does Nembol Storefront include
Storefront brings in a single platform the essential tools multichannel sellers need to build and manage a branded ecommerce website. Whether you manage a growing online store or an established multichannel business, Storefront helps you create a direct sales channel using the products you already manage in Nembol.
How to activate Nembol Storefront
Generating your Storefront website starts with a single step. Storefront is included with all Nembol plans, and you can activate it directly from your Nembol account.
To create your website:
- Open the Nembol app and go to Storefront from the left-hand menu.
- In the General section, enable Storefront visibility. Your ecommerce website is immediately created and will consist of the products already managed in Nembol.
- Once your Storefront is active, you can customize your online store and adapt it to your needs.
You can configure:
- Store design and themes
Choose the visual style that best represents your brand by selecting one of the available themes. - Brand identity
Add your logo, homepage cover image, announcement bar, and visual elements to create a consistent brand experience across your website. - Business information
Add your company details, About section, contact information, business address, WhatsApp, Telegram, and social media profiles to help customers connect with your brand. - Custom domain connection
Connect your own domain to create a fully branded online destination and strengthen your online presence. - Payment options
Configure how customers purchase from your website by connecting your preferred payment providers and enabling secure online payments. - Shipping options
Define how products are delivered to customers by setting shipping zones, delivery rates, and free shipping options according to your business strategy. - Promotions and product bundles
Create discount codes and bundle offers to support marketing campaigns and increase sales. Promotions can be managed according to your needs, allowing you to activate, modify, or stop them whenever you choose. Product bundles can also be created using specific products and variants to build targeted offers. - Store policies
Provide customers with clear information before purchase by adding your Return Policy, Privacy Policy and Terms & Conditions.
Get your products to show up in AI search
Beyond creating your own ecommerce website, Nembol Storefront gives sellers an additional advantage: it is designed to support product discovery across the next generation of search experiences, including AI-powered shopping tools.
Storefront includes built-in SEO and AI discovery features that help search engines and AI systems better understand your products. Structured data, optimized metadata, canonical URLs, sitemaps, and AI-ready product information work together to improve how your catalog can be interpreted and discovered online.
With Storefront, your products are not only available through marketplaces and your own website, they are also prepared for the evolving way customers search, compare, and discover products online.
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