Last update 17 October 2024
Selling on Instagram vs Etsy
Instagram and Etsy each provide unique benefits for sellers, and the better platform depends on your business goals.
The good news is that you do not have to decide for one against the other, but you can use both at the same time, and actually you should use both, because you can do it with little effort.
Selling on Etsy offers access to a built-in audience seeking handmade and vintage products, but comes with listing and transaction fees. Instagram, however, allows sellers to directly engage with followers and showcase products visually through Instagram Shopping.
By linking Etsy to Instagram, you can improve your business and drive more traffic to your stores. Instagram not only enables you to showcase your products, but also enables direct sales through Instagram Shopping, giving your business even greater growth potential.
Etsy Instagram integration
Integrating Etsy with Instagram is a powerful way to expand your reach, and you can do that without doubling your effort, by using an official Etsy third party app, such as Nembol.
With Nembol, you can effortlessly list your products from Etsy to Instagram, and edit Instagram listings directly from your Etsy store.
In addition, Nembol integrates various other e-commerce platforms such as Shopify, TikTok, eBay, WooCommerce, Amazon, and others. This means more visibility for you, and increased chances of making sales.
Nembol is also the perfect tool to keep your stock synchronized across all channels, avoiding the risk of overselling, and allows you to manage your product information (prices, quantities, titles, descriptions, tags, photos), from one central hub. This ensures consistency and accuracy in your listings, enhancing customer satisfaction and driving more sales.
You can try Nembol for free and start crosslisting to sell more effectively.
Is it worth selling on Instagram?
Yes! Selling on Instagram is definitely worth it because it offers unique opportunities to build your brand, engage with customers, and drive sales effectively.
Here are key reasons why you should consider it:
- Vast Audience Reach: Instagram has a huge user base, offering a chance to showcase your products to potential customers worldwide.
- High Engagement Rates: Instagram users tend to interact more with brands, compared to other Social Media platforms, making it easier for you to foster relationships with your audience.
- Cost-Effective: You can start selling on Instagram without any budget, unless you choose to invest in ads.
In addition, connecting Etsy to Instagram can significantly increase your chances of reaching more customers.
How to link Etsy to Instagram
To connect your Etsy store to Instagram, you should use a trusted third-party app like Nembol, as Etsy doesn’t have a direct integration with Meta Commerce Manager, which is the hub Meta offers to seller to enable them to list products on Instagram Shopping.
Once you have your shop setup inside Meta Commerce Manager, these are the steps you should follow:
- Login to your Etsy store inside your Nembol account, and import your Etsy listings inside Nembol.
- Then login to your Meta Commerce Manager account, inside your Nembol backend. Note that you can connect to Nembol up to 10 different Etsy and 10 different Meta Commerce Manager accounts at the same time.
- Select, inside Nembol, the products you wish to list from Etsy to Instagram, and click “Publish”.
- Done.
Within your Meta Commerce Manager, you can manage multiple Meta Catalogs, serving multiple Instagram Shopping accounts, as well as multiple Facebook Shops. Nembol can work with all of them, upon your choice.
You can now edit your products inside Nembol, or inside Etsy. This freedom makes things as easy as possible for you and your team.
Connect Etsy to Instagram
If you have an Etsy shop full of handmade or vintage goods, connecting your Etsy to Instagram is one of the best marketing strategies you may have.
It’s no secret that social media is a powerful tool for promoting products, but posting regularly can be time-consuming, and using a multichannel syncing tool will help you a long way.
Expanding your reach by selling directly through Instagram Shopping allows your customers to purchase your products without ever leaving Instagram.
There are two key advantages in choosing both to make posts on Instagram and to also sell via Instagram Shopping:
- Enhanced Brand Visibility: Artists can show their creations while increasing brand awareness and reaching a broader audience.
- Larger Sales Potential: Instagram has become a major player in online shopping. By using Etsy to sell on Instagram via Nembol, you can tap into Instagram’s vast user base, expanding beyond your Etsy audience and potentially boosting your sales.
Can you use Etsy to sell on Instagram?
Etsy does not currently offer a direct integration with Instagram Shopping. However, you can still link Etsy Shop to Instagram Shopping using official third-party apps like Nembol. These multichannel listing and syncing tools serve as a bridge between platforms, are used by tens of thousands of sellers, and exist in partnership with the large marketplace platforms.
With Nembol, you can easily list and sync your products across multiple platforms, allowing you to reach a wider audience without the need to manually manage each channel separately. This approach streamlines your sales process and helps grow your brand’s visibility.
How to create an Instagram post on Etsy
To create a social media post directly inside Etsy, you need to go to your Shop Manager on Etsy, Select Marketing, click on Social Media, and connect your desired accounts.
When you’re ready to create a post, choose Create post, select the type of post you want, and click Next. Then, add your images and caption, and choose the social networks where you’d like to share your post. Finally, click Post and continue, then select Done.
Etsy provides six types of posts you can create through it:
- Your latest listings (up to 25 of your most recent)
- Recent milestones and achievements
- Current or upcoming sales and promotions
- 5-star reviews
- Items you’ve favorited
- Shop updates
These features allow you to effectively engage your audience and keep them up to date on your shop’s latest activities.
Try Nembol for free: enjoy a 14-day trial
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TikTok Shop vs Instagram Shop
TikTok Shop and Instagram Shopping each offer unique benefits for online sellers. TikTok Shop focuses on short-form, viral video content, making it great for engaging younger audiences, while Instagram Shopping offers an image-based e-commerce experience with shoppable posts integrated into your brand’s profile. The choice between the two depends on your target audience and content style.
Nembol is an ideal solution for managing both platforms reducing your effort and minimizing errors.
As a multichannel listing tool, Nembol allows you to sync product listings simultaneously across Etsy, Instagram Shopping, TikTok Shop, and more. This helps you manage inventory, pricing, and photos from one central hub, saving time and reducing errors like overselling or inconsistent listings.
To list on TikTok Shop and Instagram Shopping you don’t need to be a creator, you only need to have images of your products and the minimum listing information, such as price, description, and quantity.
Nembol: Best Tool for Etsy Instagram Integration
Do you want to elevate your sales and visibility? Selling on multiple platforms is the way to go, but it can feel overwhelming, if you don’t use automation.
With Nembol, you can effortlessly connect Etsy to Instagram Shopping, and transfer your listings in just a few clicks. Or create your products directly on Nembol and publish them simultaneously on Etsy and Instagram Shopping.