How to use and export Shopify product tags

Ecommerce tips


Last update November 10, 2023


Shopify product tags are an extremely helpful label that can help you collect and organize your products inside your Shopify store. Using this feature, you can easily label, categorize, and sort or filter your products, easing your customers’ navigation across your store and increasing the likelihood of sales.

Shopify Tags are used by smart sellers to create smart collections, which can be used to structure your stores navigation menu, as well as to export Shopify products to other online channels, easily via Nembol.

In the following paragraphs, you will learn how to manage Shopify product tags and export them (effortlessly) across your multiple online channels.

What are tags used for in Shopify?

What are product tags on Shopify?

Product tags in Shopify have paramount importance, indeed, they can help you to label, organize, and easily find products inside your Shopify store.

For example, let’s imagine you have 400 products, how do you navigate through them, and how can your potential customers find what they want?

Scrolling through the entire list of your products, of course, is not practical, and that’s when the Shopify product tag system comes in handy: tags allow finding products by typing a label associated with your products.

For example, if you associated tags that reflect the color of your items, e.g blue, Shopify will return you all the products that have blue as a tag. This ensures smooth and intuitive navigation for you and your customers, which certainly improves your conversion rate.

Shopify product tag example
Shopify product tag example

Shopify product tags: benefits

Tags have tons of benefits, which you should keep in mind to use this resource effectively. That’s why we have collected a roundup of reasons you should use tags to improve your business management and your store performance:

  1. Tags are useful to create collections and have better navigation inside your store.
  2. Shopify product tags can be also used for segmentation purposes and to identify your target customer and attract this niche.
  3. Labeling your products can help creating a more automatic categorization system.
  4. Tagging products allows improving a store performance, providing filters that customers can use to find what best suits their needs.
  5. Tags may help sellers go through different product variations. So they can find the right color, size, price, or any other customization created by you.

How to use tags on Shopify

On Shopify, you can have more than one tag, and you’re actually encouraged to use more than a few of them!

Indeed, you can have up to 250, and on the basis of how you use them, tags can help you achieve different goals.

Here are the things you can do using Shopify tags.

Tag orders to improve order management

Tagging orders (even draft orders) can help you sort the sold products, helping you manage the fulfillment workflow. For instance, you can create custom tags to label orders on the basis of the chosen shipping method, prioritizing customers who paid for the express shipment. That makes sellers’ life much easier, especially for multichannel sellers who, using Nembol, might transfer marketplace orders into Shopify. These retailers could use tags to assign different priorities for shipping or simply distinguish orders by channels and have control over multichannel orders that have been/need to be fulfilled.

Use tags to create better navigation menus

Smart store managers use tags to create dynamic collections in Shopify, which in turn feed dynamic navigation menus. Below is a screenshot of a menu built with this technique: the historical mountaineering gear manufacturer, and long time Nembol client, Grivel built their online stores’ menu using collections based on tags. This way they can quickly and effortlessly update product categories and navigation, just by managing tag to products (e.g. add FW2022 for “Fall Winter 2022” to create sales buckets in the future).

Tag your customers to run effective marketing campaigns

Shopify tags can help you build a smart and effective mail marketing strategy. Indeed, every time customers write you for info or requests, you can tag them, adding labels that summarize specific requests, expected product variations, or even personal data like location. With this data, you can run targeted mail marketing campaigns, sending mail or newsletter to customers that have asked for a specific product/feature.

By devising a good mail marketing strategy you can even offer special discounts or last-minute promos based on customer location. That allows you to focus on specific niches of consumers, aiming to retain them and improve brand loyalty.

Use Shopify product tags to ease navigation and categorization

As said above, Shopify tags are useful to add details to your product information, such as color, size, material, price, and everything that can help customers find what exactly they need. But above all, tags make it possible to automate product categorization, allowing products to be effortlessly collected in specific collections.

Keep reading to know more!

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Shopify tags and collections

Shopify: add tag to collection

While Shopify tags are keywords that can be associated with different elements (such as products, orders, and customers) and used to organize and ease the navigation within your store, Shopify collections are a kind of folder where to regroup listings that belong to the same product category.

Even if Shopify tags and collections are different features, they can and should be used together to achieve the best results.

Indeed, you can both create a collection based on tags or tag products that need to be collected in a specific collection.

How create collections using tags

Here is how to create a collection and associate a Shopify product tag with it:

  1. Access to your Shopify Admin.
  2. Go to Products and select Collections.
  3. Click on Create collection.
  4. Fill the name in the blank and add a description.
  5. In the Collection type section, click Automated.
  6. Select the conditions that your products must have in order to fit into the collection.
  7. Chose “Product tag” and pick a specific tag to push all the products tagged with that tag in that collection.
  8. Click on Save.

From now on, all the products that match the conditions will be automatically added to the collection.

Shopify filter collection by tag

Nesting your products in the right collection makes it easier for your customers to find what best suit their needs, increasing the chance of sales and the number of purchases.

Systematically doing that has many pros, especially because it helps buyers to find niches of products inside your main collections.

Let’s suppose a customer wants to buy a leather bag paired with leather shoes. Without tags, the buyer will struggle to find two matching products that belong to two different collections. The only way to find a bag and shoes of the same color and material will be by scrolling multiple navigation pages opened at the same time. But this is troublesome and really annoying.

Labeling your product in a consistent way will allow your customers to filter collections by tags, easing their shopping.

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Export tags on a second Shopify store

Having multiple Shopify stores is undoubtedly profitable, especially because Shopify it’s one of the best eCommerce platforms in terms of usability. Having multiple stores allows you to improve your brand exposure, and test different SEO techniques or product placements.

Of course, setting up an additional Shopify store requires time and can be burdensome. Luckily, Nembol has the right solution to bulk transfer a copy of tags.

With Nembol you can directly import tags while uploading your products in Nembol and update your listings with them:

You can export Shopify tags to a second Shopify store in 3 simple steps:

  1. Connect your Shopify accounts to Nembol with a few clicks.
  2. Import your products from Shopify#1 to Nembol.
  3. Connect Shopify#2.
  4. Let Nembol link the products by their matching SKUs
  5. Switch the edit from Nembol
  6. Done! All your Shopify#2 listings will be updated with all the Shopify#1 product details (tags included)!

Automated collection to export selected products

Product tagging and Automated collections can be used by sellers also to select which products they want to transfer to Nembol and from Nembol onto their multiple online channels. You easily do this by following these simple steps:

  1. Create a tag “export-to-nembol” or a similar name you like.
  2. Add this tag to all products you wish to clone from Shopify to Nembol, (and then to your eBay, Amazon, Facebook catalog, or other new online channels).
  3. Create an Automated collection in your Shopify store which contains only the products with such tags.
  4. Select in Nembol “Import from Shopify” settings that you want to import just that specific collection.

Done. Now you’ll get in Nembol, every time you click “Get products” from Shopify, only the products with that tag, saving you money and effort, and simplifying your e-commerce on multiple channels.

Start growing a successful multichannel business today.